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Located in the heart of São Paulo’s - and therefore Brazil’s - business centre, the 3 km long Avenida Paulista is South America’s Fifth Avenue. This is where the coffee barons and factory owners built their magnificent villas, although most have since given way to office building and skyscrapers. Fortunately though, a few Art Nouveau style mansions still offer a glimpse of the old allure.
www.avenidapaulista.com.br
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 Brazil is well known for its black & white photojournalism. One of the most respected photojournalists and winner of the World Press Photo is Sebastião Salgado. His work, and that of many others, can be seen at the Pinacoteca do Estado, the Galeria Vermelho and the Íma Foto Galería.
www.galeriavermelho.com.br
www.imafotogaleria.com.br
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Amazing fact: this city has more than fifty huge shopping malls where every consumer item imaginable is to be found. From clothing, shoes, designer wear, laptops, jewellery to antiques, it’s simply an enormous shopaholic paradise!
www.iguatemiSãopaulo.com.br
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The highly praised Banespa building is the key architectural sight in São Paulo and provides one of the most beautiful panoramic views of the city. São Paulo’s largest building is however the Itália Building. It has a terrace with an observation deck and a restaurant on the top floor (42nd floor).
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In the neighbourhood called Liberdade, more Japanese live than anywhere outside Japan. You’ll find plenty of Asian shops and (top)restaurants, and the streets even boast Japanese lamp standards. Every Sunday a popular market is held where delicious Japanese snacks can be savoured.
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The Municipal Theatre plays a very important role in the cultural life of São Paulo. It hosts ballet, concerts and operas, with performers from all over the world. The Italian inspired building is made from sandstone and elaborately sculpted red marble and is either loved or loathed.
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Brazilians are totally crazy about Formula 1. Every year, at the end of the racing season, the Brazilian Grand Prix is held at the Autódromo de Interlagos and more than 55.000 people attend.
www.gpBrazil.org
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The nightlife may be the most exhilarating part of this dynamic city. Places come and go, so on-thespot advice is vital. Consult the weekly Veja or the Guia Internet São Paulo website. For Brazilian music and dance (forró), head to the neighbourhoods Vila Madalena and Pinheiros. For great blues and jazz try the Bourbon Street Music Club (Rua dos Chanés 127, Moemba), and for fantastic samba, Grazie a Dio is the place to be (Rua Girassol 67, Vila Madalena).
www.guiasp.com.br
www.bourbonstreet.com.br
www.grazieadio.com.br
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Leave the city for the day and wind down at São Paulo’s beautiful north coast. A great spot is Camburi beach, surrounded by the mata atlãntica (Atlantic Rain Forest). Spoil yourself and stay at a romantic pousada (an exclusive and often historic hotel) and book a table in one of the many excellent seafood restaurants.
www.camburi.com.br
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São Paulo is a renowned international fashion hotspot. Twice a year the São Paulo fashion week takes place at the building of Biennal de São Paulo. In general, designer wear is more affordable in São Paulo compared to Europe, but this is not the case at the famous fashion mecca Daslu, where customers from surrounding countries regularly fly in on private jets and spend thousands of dollars without batting an eyelid.
www.daslu.com.br
www.spfw.com.br
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This park is an island of green and calm amid traffic and skyscrapers. Enjoy a walk or bicycle tour and visit the numerous museums and pavilions. Every two years the São Paulo Biennal is held here. The Biennal is the most important modern art biennial in the world after the Venice Biennale which serves as its role model.
www.bienalsaopaulo.globo.com
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More reasons to visit Sao Paulo? Visit:
www.visiteSãopaulo.com |
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